Simple ways to cultivate your own personal brand. Here’s how:
- Master a skillset. Be known as “that expert” and let your personal brand be built upon this. This, of course, takes time and huge amounts of effort. If we follow Malcolm Gladwell’s 10,000 hour rule – we require 10,000 hours of deliberate practice in order to become world-class in your chosen field.
- Help others. When you’re in a position where you can teach and coach others – embrace this. People will respect your open mind and willingness to share your knowledge and expertise. This within itself reinforces your personal brand of being known as “that expert”.
- Listen more than you talk. By following this simple principle, you’ll be able to quickly understand people and identify solutions to their problems.
- Let your work speak for itself. Be good at what you do and work hard to achieve this mastery. People will be drawn to you when you let your work and others speak for the quality of your work.
- Ask for help. If you don’t know an answer to a question, don’t pretend that you do. Let go of your ego. Being genuine and honest goes a long way. Your personal brand should a genuine and honest reflection of you.